{"id":1100,"date":"2026-06-16T08:31:09","date_gmt":"2026-06-16T08:31:09","guid":{"rendered":"https:\/\/luum.estaciondiseno.es\/?p=1100"},"modified":"2026-06-16T08:44:12","modified_gmt":"2026-06-16T08:44:12","slug":"rediseno","status":"publish","type":"post","link":"https:\/\/luum.estaciondiseno.es\/index.php\/2026\/06\/16\/rediseno\/","title":{"rendered":"REDISE\u00d1O"},"content":{"rendered":"\t\t
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Este proyecto aborda la modernizaci\u00f3n de Marito\u00f1i, un dulce ic\u00f3nico de Granada con m\u00e1s de 70 a\u00f1os de historia, con el objetivo de adaptar su identidad tradicional a los est\u00e1ndares del dise\u00f1o contempor\u00e1neo sin perder su esencia original.
El redise\u00f1o global se sintetiza en los siguientes puntos clave:

\u00b7 Sintetizaci\u00f3n del Logotipo:<\/strong> Se elimina la carga ornamental del marco circular original para dar paso a una \"M\" tipogr\u00e1fica m\u00e1s limpia, s\u00f3lida y con mayor impacto visual. En su contraforma se integra un detalle org\u00e1nico estilizado que evoca su herencia y origen artesanal.

\u00b7 Tipograf\u00eda y Color:<\/strong> Para el nombre de la marca se selecciona la tipograf\u00eda Sergio Trendy<\/em>, cuyas formas rotundas y amables aportan un car\u00e1cter retro-moderno ideal. Se mantiene el emblem\u00e1tico azul marino corporativo en combinaci\u00f3n con el blanco, logrando una est\u00e9tica bicrom\u00e1tica limpia y de alto contraste.

\u00b7Creaci\u00f3n del Patr\u00f3n:<\/strong> A partir de las l\u00edneas fluidas de la nueva identidad, se genera un patr\u00f3n org\u00e1nico y entrelazado. Esta textura visual expande el universo de la marca, aportando ritmo y una fuerte personalidad gr\u00e1fica.

\u00b7 Evoluci\u00f3n del Packaging<\/em>:<\/strong> La nueva identidad y el patr\u00f3n se aplican estrat\u00e9gicamente en el empaque, transformando el envoltorio industrial en una experiencia visual premium. La combinaci\u00f3n de la caja texturizada con el dise\u00f1o limpio de los envoltorios individuales eleva el valor percibido del producto en el punto de venta, equilibrando perfectamente la nostalgia hist\u00f3rica con la vanguardia actual.<\/p>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Este proyecto aborda la modernizaci\u00f3n de Marito\u00f1i, un dulce ic\u00f3nico de Granada con m\u00e1s de 70 a\u00f1os de historia, con el objetivo de adaptar su identidad tradicional a los est\u00e1ndares del dise\u00f1o contempor\u00e1neo sin perder su esencia original.El redise\u00f1o global se sintetiza en los siguientes puntos clave: \u00b7 Sintetizaci\u00f3n del Logotipo: Se elimina la carga […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1100","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nREDISE\u00d1O - luum.designs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luum.estaciondiseno.es\/index.php\/2026\/06\/16\/rediseno\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"REDISE\u00d1O - luum.designs\" \/>\n<meta property=\"og:description\" content=\"Este proyecto aborda la modernizaci\u00f3n de Marito\u00f1i, un dulce ic\u00f3nico de Granada con m\u00e1s de 70 a\u00f1os de historia, con el objetivo de adaptar su identidad tradicional a los est\u00e1ndares del dise\u00f1o contempor\u00e1neo sin perder su esencia original.El redise\u00f1o global se sintetiza en los siguientes puntos clave: \u00b7 Sintetizaci\u00f3n del Logotipo: Se elimina la carga […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luum.estaciondiseno.es\/index.php\/2026\/06\/16\/rediseno\/\" \/>\n<meta property=\"og:site_name\" content=\"luum.designs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/txxrmenta\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/txxrmenta\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-16T08:31:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-16T08:44:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/luum.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/Brandboard-1-scaled.jpg\" \/>\n<meta name=\"author\" content=\"luum\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"luum\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/luum.estaciondiseno.es\\\/index.php\\\/2026\\\/06\\\/16\\\/rediseno\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/luum.estaciondiseno.es\\\/index.php\\\/2026\\\/06\\\/16\\\/rediseno\\\/\"},\"author\":{\"name\":\"luum\",\"@id\":\"https:\\\/\\\/luum.estaciondiseno.es\\\/#\\\/schema\\\/person\\\/4688aeda8d53dbb764a681a70ace7272\"},\"headline\":\"REDISE\u00d1O\",\"datePublished\":\"2026-06-16T08:31:09+00:00\",\"dateModified\":\"2026-06-16T08:44:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/luum.estaciondiseno.es\\\/index.php\\\/2026\\\/06\\\/16\\\/rediseno\\\/\"},\"wordCount\":265,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/luum.estaciondiseno.es\\\/#\\\/schema\\\/person\\\/4688aeda8d53dbb764a681a70ace7272\"},\"image\":{\"@id\":\"https:\\\/\\\/luum.estaciondiseno.es\\\/index.php\\\/2026\\\/06\\\/16\\\/rediseno\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/luum.estaciondiseno.es\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Brandboard-1-scaled.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/luum.estaciondiseno.es\\\/index.php\\\/2026\\\/06\\\/16\\\/rediseno\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/luum.estaciondiseno.es\\\/index.php\\\/2026\\\/06\\\/16\\\/rediseno\\\/\",\"url\":\"https:\\\/\\\/luum.estaciondiseno.es\\\/index.php\\\/2026\\\/06\\\/16\\\/rediseno\\\/\",\"name\":\"REDISE\u00d1O - 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