{"id":1120,"date":"2026-06-16T08:50:55","date_gmt":"2026-06-16T08:50:55","guid":{"rendered":"https:\/\/luum.estaciondiseno.es\/?p=1120"},"modified":"2026-06-16T09:11:21","modified_gmt":"2026-06-16T09:11:21","slug":"manual-de-identidad","status":"publish","type":"post","link":"https:\/\/luum.estaciondiseno.es\/index.php\/2026\/06\/16\/manual-de-identidad\/","title":{"rendered":"MANUAL DE IDENTIDAD"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1120\" class=\"elementor elementor-1120\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-186e759 e-flex e-con-boxed e-con e-parent\" data-id=\"186e759\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a96e2ce elementor-widget elementor-widget-shortcode\" data-id=\"a96e2ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"_df_book df-lite\" id=\"df_1122\"  _slug=\"1122\" data-title=\"\" wpoptions=\"true\" thumb=\"https:\/\/luum.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/PHOTO-2025-06-10-12-15-22.jpg\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_1122 = {\"webgl\":\"true\",\"outline\":[],\"backgroundColor\":\"#D1C184\",\"hard\":\"cover\",\"viewerType\":\"flipbook\",\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"enableDownload\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"pageMode\":\"2\",\"autoPlay\":\"true\",\"autoPlayDuration\":\"3000\",\"autoPlayStart\":\"true\",\"source\":\"https:\\\/\\\/luum.estaciondiseno.es\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/thalassopolis_.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f8c8271 e-con e-atomic-element e-flexbox-base e-f8c8271-7ca2862 \" data-id=\"f8c8271\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"f8c8271\" data-e-type=\"e-flexbox\" data-id=\"f8c8271\">\n    \t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"5a45259\" data-e-type=\"widget\" data-id=\"5a45259\"><strong>Thalassopolis<\/strong> es un proyecto de branding estrat\u00e9gico e identidad visual desarrollado de forma colectiva para dar vida a un parque de atracciones acu\u00e1tico bajo un concepto disruptivo: la <strong>tem\u00e1tica greco-contempor\u00e1nea<\/strong>. <br><br>Este manual de identidad nace con el objetivo de definir, estructurar y unificar todas las directrices gr\u00e1ficas y verbales de la marca, asegurando su correcta aplicaci\u00f3n en cualquier canal de comunicaci\u00f3n.<br>El proyecto se articula en torno a los siguientes pilares clave:<br><br>\u00b7<strong>Identidad Verbal y Estrategia,<\/strong> a trav\u00e9s del <em>naming<\/em> \"Thalassopolis\" y el eslogan <em>\"Este verano conquista el Olimpo\"<\/em>, se asientan la misi\u00f3n, visi\u00f3n y valores de la marca. El tono busca ser \u00e9pico, majestuoso y accesible, logrando evocar frescura, mitolog\u00eda y aventura.<br><br>\u00b7 <strong>Soluci\u00f3n Gr\u00e1fica:<\/strong> El universo visual equilibra la iconograf\u00eda de la Grecia cl\u00e1sica con un enfoque moderno y din\u00e1mico. Se huye de est\u00e9ticas anticuadas para construir una marca sofisticada, limpia y de gran impacto conceptual, perfectamente adaptada a soportes digitales y f\u00edsicos.<br><br>\u00b7 <strong>Desarrollo Cooperativo:<\/strong> Como resultado de un exhaustivo trabajo grupal, este documento normaliza el uso de las tipograf\u00edas, la paleta crom\u00e1tica, la arquitectura del logotipo y sus restricciones, garantizando la coherencia de la marca en su camino por convertirse en una experiencia de entretenimiento de referencia.<\/p>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Thalassopolis es un proyecto de branding estrat\u00e9gico e identidad visual desarrollado de forma colectiva para dar vida a un parque de atracciones acu\u00e1tico bajo un concepto disruptivo: la tem\u00e1tica greco-contempor\u00e1nea. Este manual de identidad nace con el objetivo de definir, estructurar y unificar todas las directrices gr\u00e1ficas y verbales de la marca, asegurando su correcta [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1120","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MANUAL DE IDENTIDAD - luum.designs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luum.estaciondiseno.es\/index.php\/2026\/06\/16\/manual-de-identidad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MANUAL DE IDENTIDAD - luum.designs\" \/>\n<meta property=\"og:description\" content=\"Thalassopolis es un proyecto de branding estrat\u00e9gico e identidad visual desarrollado de forma colectiva para dar vida a un parque de atracciones acu\u00e1tico bajo un concepto disruptivo: la tem\u00e1tica greco-contempor\u00e1nea. 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