{"id":901,"date":"2026-06-10T23:44:43","date_gmt":"2026-06-10T23:44:43","guid":{"rendered":"https:\/\/luum.estaciondiseno.es\/?p=901"},"modified":"2026-06-11T16:55:45","modified_gmt":"2026-06-11T16:55:45","slug":"rebranding","status":"publish","type":"post","link":"https:\/\/luum.estaciondiseno.es\/index.php\/2026\/06\/10\/rebranding\/","title":{"rendered":"REBRANDING"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"901\" class=\"elementor elementor-901\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a860c3 e-flex e-con-boxed e-con e-parent\" data-id=\"2a860c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77124c4 e-transform elementor-widget elementor-widget-shortcode\" data-id=\"77124c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"_df_thumb \" id=\"df_903\"  _slug=\"manual-de-identidad-pibes\" data-title=\"manual-de-identidad-pibes\" wpoptions=\"true\" thumb=\"https:\/\/luum.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/PIBES-scaled.jpg\" thumbtype=\"\" >Manual de Identidad Pibes<\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_903 = {\"webgl\":\"true\",\"outline\":[],\"backgroundColor\":\"#831C1C\",\"hard\":\"cover\",\"viewerType\":\"flipbook\",\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"enableDownload\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"pageMode\":\"2\",\"autoPlay\":\"true\",\"autoPlayDuration\":\"3000\",\"autoPlayStart\":\"true\",\"source\":\"https:\\\/\\\/luum.estaciondiseno.es\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Manual-de-identidad-PIBES-copia.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8792538 e-con e-atomic-element e-flexbox-base e-8792538-5234ebf \" data-id=\"8792538\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"8792538\" data-e-type=\"e-flexbox\" data-id=\"8792538\">\n    \t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"348f60f\" data-e-type=\"widget\" data-id=\"348f60f\">El objetivo con el rebranding de <strong>Pibes<\/strong> ha sido modernizar y ordenar la identidad visual de esta emblem\u00e1tica hamburgueser\u00eda de Granada, con m\u00e1s de tres d\u00e9cadas de historia, sin perder su arraigado car\u00e1cter tradicional, honesto y de barrio.<br><br>La marca presentaba problemas de coherencia en sus locales y plataformas digitales, por lo que plante\u00e9 una soluci\u00f3n gr\u00e1fica funcional y reconocible que unificara toda su comunicaci\u00f3n y reforzara el v\u00ednculo emocional con su clientela fiel.<br>Para lograrlo, cre\u00e9 un logotipo con una tipograf\u00eda hecha a mano (<em>Pibes Type<\/em>) que aporta valor artesanal, estructurado dentro de un escudo que alude al f\u00fatbol local e integrado con una corona inspirada en la corona de una granada (fruta).<br><br>Esta identidad se apoya en una paleta crom\u00e1tica minimalista y de gran impacto, compuesta por el <strong>Rojo Pibes<\/strong> y el <strong>Blanco<\/strong>, junto con la tipograf\u00eda <strong>Inter Semibold<\/strong> para garantizar una lectura limpia y directa en todos los soportes.<br><br>Finalmente, el manual establece unas normas estrictas de uso para evitar distorsiones y define la aplicaci\u00f3n sistem\u00e1tica de la marca en tres \u00e1reas clave: papeler\u00eda corporativa para el d\u00eda a d\u00eda, un dise\u00f1o de <em>merchandising<\/em> funcional (camisetas, gorras y bolsas) que expande el orgullo de barrio, y plantillas unificadas para redes sociales.<br>Todo esto se complementa con un estilo fotogr\u00e1fico sin artificios, donde el producto real y honesto es siempre el \u00fanico protagonista.<\/p>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El objetivo con el rebranding de Pibes ha sido modernizar y ordenar la identidad visual de esta emblem\u00e1tica hamburgueser\u00eda de Granada, con m\u00e1s de tres d\u00e9cadas de historia, sin perder su arraigado car\u00e1cter tradicional, honesto y de barrio. La marca presentaba problemas de coherencia en sus locales y plataformas digitales, por lo que plante\u00e9 una [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-901","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>REBRANDING - luum.designs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luum.estaciondiseno.es\/index.php\/2026\/06\/10\/rebranding\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"REBRANDING - luum.designs\" \/>\n<meta property=\"og:description\" content=\"El objetivo con el rebranding de Pibes ha sido modernizar y ordenar la identidad visual de esta emblem\u00e1tica hamburgueser\u00eda de Granada, con m\u00e1s de tres d\u00e9cadas de historia, sin perder su arraigado car\u00e1cter tradicional, honesto y de barrio. 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